Maison Toha Opens Its Doors in Damansara Heights

Text and Photos by Kerol Izwan

It was a rainy afternoon — the kind of drizzle that lingers, not quite a downpour but enough to soak you gently. Perhaps it was nature’s way of offering a quiet welcome to the newly opened Maison Toha, a sister brand of the beloved Malaysian label Petit Moi. While Petit Moi has long captured local hearts with its French-inspired sense of polished luxury and simplicity, Maison Toha enters the scene with its own distinct character — one that feels quietly confident, calm, and refined.

Maison Toha is built on the philosophy of quiet luxury — a style that is defined not by excess but by subtlety, refinement, and ease. The brand looks to everyday people and their daily routines as inspiration, translating ordinary gestures into clothing that is both timeless and relevant. Each piece carries a balance of sophistication and effortlessness, designed to be lived in without losing its elegance.

The store itself reflects this spirit. Nestled on the ground floor at 21 Lorong Dungun, Damansara Heights, Kuala Lumpur, the newly refurbished space embraces a warm, neutral palette with hints of cooler tones. At its heart is a central living-room arrangement that sets a welcoming, lingering mood. It is a space that invites customers to pause, browse, and ease into the experience — whether you’re simply window-shopping or searching for a piece that feels personal.

Though Maison Toha’s vision begins with menswear, much of the collection carries a unisex appeal, opening the door for anyone drawn to its understated design language. The first two collections — Dress Like a Gentleman and A New Chapter Begins — set the tone for what’s to come, balancing classic silhouettes with thoughtful details.

For those seeking a fuller experience, the building also houses Petit Moi on the first floor. Together, the two brands form a natural pairing — a two-in-one shopping destination that bridges heritage and new beginnings, familiar elegance and fresh perspective.

Maison Toha is more than a store; it is an introduction to a lifestyle shaped by subtle refinement. Whether online or in person, the brand invites customers to explore garments that carry quiet confidence — pieces made to last, made to feel personal, and made to be worn with ease.