A Striking Show of Hands: Introducing Solais Replenishing Hand Serum
The hands are perhaps our most industrious appendages, yet they are often the most exposed to environmental stressors. Aēsop’s latest formulation, Solais Replenishing Hand Serum, acknowledges this by applying decades of facial skin care insights to the hands. Pronounced SOL-ish—an Irish term meaning "of light"—the serum acts as an illuminative gesture, designed to brighten and even the skin while reducing the appearance of dark spots.
Scientific Dexterity
The Research & Development team in Melbourne focused heavily on texture, understanding that the hands are highly sensitive to product nuance. The result is a lightweight, compound serum that balances scientific efficacy with sensorial pleasure:
1. Niacinamide: Works to support the skin barrier and even out appearance.
2. Dandelion Root: Addresses the detrimental effects of skin-aggravating environmental stressors.
3. LHA (Lipo-Hydroxy Acid): Provides a gentle refining action to brighten the skin.
A Rhythmic Four-Step Regimen
To achieve results akin to a professional facial, Aēsop suggests a disciplined four-step ritual:
1. Cleanse: Begin with Resurrection or Reverence Aromatique Hand Wash.
2. Treat: Massage one pump of Solais Replenishing Hand Serum into the back of each hand.
3. Hydrate: Layer with an Aromatique Hand Balm—the serum’s notes of Lavender Stem, Bergamot Rind, and Neroli Blossom are designed to harmonize with the existing scents of Eleos, Reverence, or Resurrection.
4. Protect: For daytime wear, finish with a sunscreen like Protective Facial Lotion SPF50.
The Art of the Hand
The launch is accompanied by a campaign celebrating Flamenco, specifically the art of floreo—the "flowering" hand movements used by dancers to express emotion. Co-choreographed by Ana Morales and Irene Chavarría, the film mirrors the meticulous blending of the serum’s ingredients through the rhythmic, technical mastery of the performers.
